2011 m. balandžio 17 d., sekmadienis

Giving Entire Cultures a Personality Test


A person’s individual character is basely determined of the distribution between certain personality dimensions. Based on the idea of individual differences the scientists developed a concept that group differences also exist. These distinctions are more commonly known as stereotypes. Researchers began rapidly developing methods to evaluate the reliability of cultural stereotypes.

The research grounds were based by developing cross-cultural questionnaire. These tests were also designed to show the typical national character of a given society. Survey participants were asked to highlight the characteristics of a typical member in their culture. The collected data was further analyzed by searching for correlation between the temper of an individual and his culture personality stereotype.

The results showed that people had no difficulty in summarizing the national identity of their culture. Nevertheless these opinions dramatically differed from the actual personalities of these participants. The findings made it clear that the personality stereotype is caused by how the members of a given culture see themselves based on historical events and exaggerations, but not who they really are.

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